PVR Cinemas Selects Qube Wire For Electronic Content Delivery To Over 850 Screens Across India

Movie, trailer and advertisement DCPs will be delivered to all PVR screens along with automated KDM routing and TDL services
Published on Thursday, December 1, 2022

National, Ist December’22: PVR Cinemas, the largest and the most premium film exhibition company in India is pleased to announce that it has chosen Qube Wire as its electronic content delivery partner. PVR Cinemas has signed a contract with Qube Wire to deliver movies, trailers and advertisements to 876 screens at 176 sites across India. Qube Wire’s global cloud delivery platform is known for its ease of installation, operation and future-proof connectivity options, providing an easy way to provide content and key delivery at very attractive costs.

“We were looking for a robust and reliable content delivery solution that gives us flexibility, reliability and transparency. With Qube Wire, we can track and monitor all content movement for our theatres from one dashboard,” said Kamal Gianchandani, Chief of Strategy, PVR Limited.

The most important advantage that Qube Wire’s electronic delivery provides is the elimination of logistic challenges due to the shipment of hard drives. There is also a significant reduction in the time taken, and the manual labour involved, in the delivery of advertising and trailers across the network. Qube Wire’s cloud-based content delivery using broadband also has many operational advantages over multicast delivery using satellite networks. DCP and KDM deliveries can also be tracked end-to-end by authorized PVR personnel from anywhere in the world. Besides being more convenient, Qube Wire is an environment friendly solution, in line with PVR’s mission as a responsible corporate citizen.

Qube Wire, a global leader in providing electronic delivery solutions for digital cinema, brings to the table its market-leading electronic content delivery platform that is unsurpassed in its security features. This leading technology has been assessed and ratified by all major Hollywood studios. Qube Wire’s simple but comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres can manage their own digital cinema device details, download KDMs, and access details about all the movies they are showing via their individualized web portal, all for free.

Commenting on this partnership Harsh Rohatgi, CEO, Qube Cinema said, “We are excited to partner with PVR to strengthen their content distribution. Our customers around the globe already recognize that Qube Wire is the best solution in the industry for electronic delivery, and now we are happy to partner with India’s largest chain.”

About PVR Limited

PVR is an industry leader in India in the film exhibition business dedicated to delivering the best cinema experience to different audiences. It currently operates 876 screens across 176 properties in 76 cities (India and Sri Lanka) and serves over 100 million patrons annually. Since its inception in 1997, the brand has redefined the way out-of-home entertainment is consumed in the country. The company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, diverse content for regional movie goers, an array of formats in the premium screen category such as Director’s Cut, LUXE, Sapphire, IMAX, 4DX,P[XL], Playhouse and PVR Onyx.