Qube Cinema appoints Juhi Ravindranath as Chief Business Officer
She will be responsible for strengthening revenues across the advertisement sales network along with developing new avenues for growth in the content space
Published on Friday, January 5, 2024
Chennai, India, January 5, 2024
Qube Cinema, a leading provider of end-to-end digital cinema technology solutions, announced the appointment of Juhi Ravindranath as Chief Business Officer. With 25 years of experience at leading broadcasting companies such as Star India, NDTV and Turner International, Juhi will explore new frontiers in building the category of in-cinema advertising and identifying and developing new avenues for growth in the larger content ecosystem.
Speaking about her new role, Juhi said “I am extremely excited to join the world of Qube. Being an avid film buff, and seeing the resounding come back post pandemic, I see great potential in this business. Qube Cinema Network has an impressive roster of theatres and a highly motivated and passionate team of people that I look forward to working with.”
Qube Cinema Network offers in-cinema advertising inventory across a network of 2800+ screens (1380+ multiplex screens & 1420 single screens) in the country covering 1100 cities.
Confirming the development, Harsh Rohatgi, Chief Executive Officer of Qube added “The post-pandemic resurgence of the industry has been phenomenal with record footfalls and box-office collections. This has opened up further opportunities for Qube to help our theatre partners to enhance the quality of the cinema experience, while also our production partners to look to cater to more audiences with their films. With Juhi joining the team, we look forward to pushing the envelope across the businesses of cinema advertising and new avenues of content distribution.”
At Qube, Juhi will be based out of Mumbai and work with the QCN teams across the country.