Qube Cinema partners with 48th IFFI

International Film Festival of India relies on Qube Wire for secure and reliable content logistics and key management
Published on Friday, November 24, 2017

Goa, November 24, 2017: Qube Cinema announced its partnership with the 48th International Film Festival of India (IFFI), taking place in Goa from November 20-28. Qube Wire is the official distribution partner for the festival and filmmakers increasingly relied on Qube Wire for secure and reliable movie content delivery to the festival.

Qube Wire helps eliminate the outdated process of physical Digital Cinema Package (DCP) transportation, and manage the DCPs and Key Delivery Messages (KDMs) of all film screenings for the 48th edition of this prestigious international film festival. The dedicated festival module in Qube Wire eliminates the risk of drive failures and corrupted content associated with physical delivery and storage. The Qube Wire cloud platform will act as a central hub for all content, transforming the distribution process and ensuring that KDMs are always targeted to the correct screen devices.

“Qube Wire has proved to be a boon for the filmmakers, distributors and film festivals globally. It has changed the dynamics of movie distribution” said Nagesh Kukunoor, acclaimed filmmaker and Chairman of the Technical Committee of IFFI.

Senthil Kumar, Co-founder of Qube Cinema said "The International Film Festival of India has succeeded in establishing itself as a leading global film festival. We are happy to reaffirm our support to IFFI this year. Qube Wire’s features make it a great solution for film festivals while also making it easier and safer for independent filmmakers to screen their movies at film festivals around the world."

Qube Wire, for the first time, provides a complete solution that allows international distributors to send movies to cinemas anywhere in the world, quickly and safely. They can either directly generate KDMs within the Qube Wire ecosystem or assign territory-limited rights to local distributors so that they can pick the actual theatres.

The Qube Wire platform has been used by a number of distributors since its test launch with the blockbuster Baahubali 2: The Conclusion.

About International Film Festival of India:

The International Film Festival of India has become a key destination for Indian and international filmmakers and talents working to showcase their projects to an international audience. The festival aims to provide a common platform for the cinemas of the world to project the excellence of film; contributing to the understanding and appreciation of film cultures of different nations in the context of their social and cultural ethos.

For further information, visit www.iffigoa.org

About Qube Wire:

Qube Wire is a self-service, single-window system for global theatrical distribution. With a simple but comprehensive user interface, distributors can manage their digital cinema assets, assign territorial rights for their content and have their Digital Cinema Packages (DCPs) and keys (aka Key Delivery Messages or KDMs) delivered to movie theatres across the world. Theatres can manage their own digital cinema device details and access their Universal Inbox on the Qube Wire service as well.

To sign up for the Qube Wire service, visit www.qubewire.com

About Qube Cinema:

Qube Cinema is a provider of end-to-end digital cinema technology and solutions. The company draws on decades of experience in cinema and provides a seamless digital environment for exhibitors, filmmakers and post-production companies with DCI compliant products that are flexible, reliable and cost-effective.

For further information, visit www.qubecinema.com