Qube Wire and Auwe Digital surpass 100 Theatre Installs in Brazil

Content is delivered directly to theatres via broadband Internet
Published on Tuesday, June 6, 2023

Los Angeles, USA, June 06, 2023:

Qube Wire is proud to announce that its partnership with Auwe Digital in Brazil continues to grow. The content delivery network that the two companies are building together has now grown to 100 theatres. The network has enabled the seamless delivery of films that represent the tastes of most of the Brazilian audience. Theatres in Brazil are particularly pleased with Qube’s new Virtual WireTAP solution. This solution allows theatres to utilize existing hardware to facilitate their connection to Qube Wire.

“This month we surpassed 100 cinema installs. The change to a device like Qube’s Virtual WireTAP which does not require specific hardware, has boosted acceptance. The flexibility and speed of deliveries have encouraged adoption by exhibitors and distributors. This year we plan to expand the network to an additional 100 theatres.” says José Eduardo Ferrão CEO of Auwe Digital.  

Qube Wire’s cloud delivery platform is known around the world for its ease of installation and operation. The platform enables content delivery directly to theatres equipped with one of the WireTAP solutions.  Qube Wire also eliminates many of the logistical challenges of delivering hard drives. Additionally, cloud-based broadband delivery has many operational advantages over satellite delivery. There is a significant reduction in the time and manual labor involved in delivering cinema content across the network. 

"For us, Qube Wire is like switching from water to wine," said Milton Durski, CEO of the Cineplus cinema chain. "With Auwe-Qube Wire, I no longer need dedicated staff to manage HD logistics, no more missed sessions with corrupted files and HDD return costs. There is much more flexibility to switch schedules, almost to the day of the movie opening."

Qube Wire is a market-leading electronic content delivery platform that is unsurpassed in its security features. It helps both distributors and theatres streamline their operations. Qube Wire’s simple but comprehensive user interface helps distributors manage their digital cinema assets, assign territorial rights for their content, and deliver their Digital Cinema Packages (DCPs) to movie theatres. Additionally, theatres can manage their own digital cinema device details, download KDMs, and access details about all of the movies they are showing via their individualized web portal, all for free.

Commenting on the significance of the Brazil rollout Mark Waterston, SVP, Qube Wire, said
“We are so happy to see more theatres join the Qube Wire network in Brazil. Distributors across South America are looking for better ways to deliver their movies, and we are happy to be able to provide this solution.  We hope to expand across the rest of the continent soon.”